3rd party integrations

Connect the`Dots`Across Your Tech Stack

Your business likely runs on a suite of tools—CRM platforms, ecommerce stores, marketing automation systems, advertising networks, and customer service apps. But if these tools aren't connected to your analytics framework, you're operating with an incomplete picture.
At CDF Analytics, we specialise in weaving together your third-party platforms to form a single, unified analytics ecosystem. By integrating data across all your digital touchpoints, we enable you to track the full customer journey, optimise campaigns in real time, and report with clarity and confidence.

Why Third-Party Integrations Matter

Unified Customer Journey: See how users interact with your brand across touchpoints—from ad click to purchase to support ticket.
Consistent Metrics: Align KPIs across platforms so everyone’s working from the same numbers.
Smarter Automation: Trigger emails, retargeting, or workflows based on real-time user behaviour.
Efficient Reporting: Pull all your data into one dashboard without exporting from multiple tools.
Accurate Attribution: Connect revenue and engagement back to campaigns across channels.

Our Integration Capabilities

CRM & Sales Platform Integration

Platforms: Salesforce, HubSpot, Zoho, Pipedrive
Map leads and user interactions from your website into CRM fields
Track customer lifetime value, churn, and deal velocity
Link marketing efforts to closed deals and revenue performance

Marketing Automation Integration

Platforms: Mailchimp, ActiveCampaign, Klaviyo, Marketo
Feed user activity data (clicks, downloads, visits) into email lists
Build behavioural segments for better personalisation
Track campaign performance from email open to conversion

Ecommerce & Product Data Integration

Platforms: Shopify, WooCommerce, BigCommerce, Magento
Sync product SKUs, inventory, and transactions with analytics tools
Track cart additions, drop-offs, refunds, and average order value
Attribute purchases to ads, channels, or user cohorts

Ad & Performance Marketing Integration

Platforms: Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads
Automate conversion tracking across networks using GA4 or GTM
Push GA4 audiences to retargeting platforms
Measure ROAS, CPA, and campaign-level ROI with confidence

Social Media & Engagement Tools

Platforms: Facebook, Instagram, Twitter/X, LinkedIn, Buffer
Monitor traffic and engagement from organic or paid social posts
Attribute social interactions to content views or purchases

Support & Feedback Systems

Platforms: Intercom, Zendesk, Hotjar, Typeform
Track support ticket creation, chat interactions, or NPS survey submissions
Correlate support behaviour with user engagement and churn risk

API & Custom Integrations

Custom API connectors for proprietary platforms or uncommon tools
Middleware configuration with Zapier, Make, or custom Python scripts
Secure and scalable architecture for complex enterprise data flows

Typical Engagement Flow

Discovery: Identify the tools you use and how they relate to your data goals.
Mapping: Design data flows between platforms and define shared identifiers.
Implementation: Connect platforms through native integrations, GTM, or API.
Validation: Test data accuracy across tools using UTM consistency and event parity.
Activation: Use integrated data in dashboards, segments, and automation workflows.

`Real-World`Examples

Retailer: Connect Shopify, Meta Ads, and Klaviyo to automate abandoned cart emails and improve campaign attribution.
SaaS Provider: Integrate website data with HubSpot and Google Ads to identify qualified leads and optimise ad spend.
Healthcare Brand: Unify Intercom support tickets and GA4 behaviour data to flag churn-prone users.