Google tag manger

GainFull Controlof Your Tracking Stack with GTM

Google Tag Manager (GTM) is a must-have for modern websites and apps—it enables centralised, efficient, and scalable tracking implementations without needing to edit your website code every time. But GTM’s true power lies in how it's set up, structured, and maintained. That’s where CDF Analytics comes in.
We specialise in advanced GTM implementations tailored to your specific business model, digital ecosystem, and compliance needs. From foundational tagging to server-side deployment, we architect a reliable tagging system that drives accurate analytics and faster marketing execution.

Why Google Tag Manager?

  • No-Code Tag Deployment: Empower marketers to launch tracking scripts without needing developers.

  • Centralised Management: Maintain all your marketing, analytics, and conversion tags in one place.

  • Speed & Performance: Reduce code clutter, improve page speed, and ensure clean tag execution.

  • Flexibility & Precision: Trigger tags on specific actions—like button clicks, scroll depth, video views, or form submissions.

  • Compliance Control: Easily integrate with consent management platforms to enforce privacy rules.

Our GTM Services

GTM Strategy & Planning
  • Review your business goals, KPIs, and campaign structure

  • Audit your existing GTM containers and tagging approach

  • Recommend a clean, scalable tagging architecture

GTM Account & Container Setup

  • Set up new GTM containers for website and/or app

  • Configure essential settings: environment variables, tag firing priority, cookie domain settings

  • Implement naming conventions and folder structures for future-proofing

Tag Implementation

  • Deploy tags for Google Analytics 4, Google Ads, Facebook/Meta Pixel, LinkedIn, TikTok, Pinterest, and more

  • Support for conversion tracking, remarketing, heatmaps (e.g., Hotjar), and chat tools

  • Align all tags with your campaign objectives and consent preferences

Custom Events, Triggers & Variables

  • Create custom triggers for:

    • Scroll depth tracking

    • Click tracking (buttons, menu items, links)

    • Form interactions and submissions

    • Time spent on page

    • Video plays and completions

  • Use variables to capture dynamic data (form fields, data layer values, URLs, DOM elements)

Data Layer Design & Deployment

  • Design and deploy a structured data layer that communicates user behaviour, content types, and ecommerce data

  • Collaborate with developers or inject data layer code via GTM where possible

  • Align data layer naming with GA4 event parameter structure

Server-Side GTM Implementation

  • Set up and deploy server-side containers on Google Cloud, AWS or Stape

  • Migrate key tracking pixels to server-side for enhanced data control and site performance

  • Reduce the impact of browser restrictions and ad blockers

  • Set up proxy routing to improve cookie reliability and GDPR compliance

QA, Debugging & Testing

  • Use GTM Preview Mode, Google Tag Assistant, and browser tools to verify tag firing and event tracking

  • Document test cases and troubleshoot tag delays, duplicates, or misfires

  • Implement version control workflows to safely publish and roll back changes

Training & Documentation

  • Provide tailored training for marketing and dev teams on GTM basics and best practices

  • Deliver annotated screenshots, implementation guides, and maintenance checklists

Ongoing Tag Management

  • Update or retire tags as your campaigns evolve

  • Monitor container performance and tag health

  • Perform quarterly GTM audits to validate data quality and fire rules

Common GTMIssuesWe Solve

  • Tags firing multiple times or not at all

  • Incomplete form tracking or missing conversion events

  • Incorrect Facebook Pixel or Google Ads conversion attribution

  • Data layer not populating dynamic values (like revenue or email)

  • Conflicting third-party tools or scripts

Why CDF Analytics?

  • Years of experience across hundreds of GTM implementations

  • Deep knowledge of analytics, ad tech, ecommerce, and user privacy

  • Clear communication between marketers, analysts, and developers

  • We future-proof your setup with documentation and scalability in mind

Who We Serve

  • Marketing Teams: Want faster campaign tagging and conversion optimization

  • Developers: Need scalable, clean, and non-disruptive tracking implementations

  • Compliance Officers: Require GDPR/CCPA tracking that respects user consent

  • Data Teams: Depend on structured inputs for accurate reporting and modeling

What You Get

  • A powerful GTM framework that evolves with your needs

  • Precise, real-time event tracking that supports better insights

  • Easier testing, troubleshooting, and campaign deployment

  • A long-term partner who keeps your tagging strategy clean and compliant

Let’s build a better tracking foundation together.

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