Google Analytics

MaximiseWeb Insight with GA4: A Future-Ready Analytics Solution

Google Analytics 4 (GA4) is more than just the next iteration of Universal Analytics—it represents a fundamental shift in how modern businesses collect, analyse, and activate digital data. Unlike traditional pageview-centric models, GA4 is built on an event-based framework that allows for greater customisation, predictive intelligence, and seamless measurement across web and app environments.
At CDF Analytics, we help businesses of all sizes transition smoothly to GA4, build intelligent tracking architectures, and make confident, data-driven decisions. Whether you're starting from scratch or retrofitting an outdated setup, we ensure your GA4 property is a reliable, insightful, and scalable tool for growth.

What Makes GA4 Different—and Why It Matters

Event-Based Tracking: Move beyond pageviews to track clicks, scrolls, form submissions, downloads, video plays, and any user interaction.
Cross-Platform Measurement: Understand the full customer journey across websites, mobile apps, and other digital properties.
Machine Learning & Predictive Insights: GA4 provides automated insights like purchase probability, churn likelihood, and revenue predictions.
Improved Attribution: Shift from last-click attribution to data-driven models that give you a clearer picture of marketing impact.


Our GA4 Setup & Management Services
Discovery & Analytics Strategy Alignment

We start by understanding your business model, user flows, campaign goals, and KPIs. We audit your current analytics (if applicable) and develop a measurement strategy tailored to your business objectives.

Property Configuration

We configure your GA4 property settings, data streams (web + app), enhanced measurement options, user-ID tracking (if needed), and connect to third-party platforms like Google Ads, Search Console, and BigQuery.

Custom Event Tracking Architecture

We map out and implement key business events such as:

  • Contact form completions

  • Product views and interactions

  • Check out steps and cart behaviour

  • Lead magnet downloads

  • Scroll depth or video engagement

Each event is named, parameterised, and grouped for maximum reporting utility.

Ecommerce Setup

For ecommerce businesses, we implement enhanced ecommerce tracking using Google Tag Manager (GTM) or developer integrations. This includes:

  • Product impressions and clicks

  • Add to cart, checkout, transaction tracking

  • Refunds, coupon usage, revenue attribution

We use schema.org standards and GA4 guidelines for structured data implementation.

Funnel & Goal Creation

We configure conversion events and user funnels to match your business logic:

  • Newsletter sign-ups

  • Lead form submissions

  • Product purchases

  • Trial or demo bookings

We set thresholds and create custom explorations to visualise user progression and drop-off.

Data Validation & Debugging

Using GA4’s real-time reporting, DebugView, and Tag Assistant tools, we validate all events and parameters. We also create a checklist for your team to confirm success criteria before going live.

Reporting Setup

We create Looker Studio dashboards or GA4 Explorations tailored for:

  • Executives (high-level KPIs)

  • Marketing teams (source/channel breakdowns)

  • Product teams (behavioural data, engagement trends)

All dashboards include filtering, segmentation, and sharing controls.

Training & Enablement

We deliver live training sessions (or video walkthroughs) so your team can:

  • Understand key reports and metrics

  • Create and modify custom explorations

  • Use GA4 for real-time campaign analysis

Ongoing Monitoring & Optimisation

We provide quarterly audits and continuous updates based on your evolving needs. As GA4 releases new features, we proactively adjust your setup.

Common GA4PitfallsWe Help Fix

  • Duplicate or missing events

  • Incorrect data in the ecommerce reports

  • Misconfigured filters or referral exclusions

  • Lack of conversion tracking

  • Using GA4 without a strategic measurement framework

We’re often called in to clean up messy GA4 environments—or recover data integrity lost during rushed migrations.

WhyCDFAnalytics?

  • Google-certified specialists with dozens of GA4 implementations

  • Experience across industries: ecommerce, SaaS, healthcare, media, education

  • Fluent in both business outcomes and technical execution

  • We document everything, train your team, and provide peace of mind

Sample Use Cases

  • B2B SaaS: Track demo requests, onboarding completion, and lead qualification by source

  • Ecommerce: Monitor product engagement, cart abandonment, and high-LTV cohort behaviour

  • Publishing: Track scroll engagement, newsletter signups, and article performance

  • Healthcare: Monitor appointment requests, form submissions, and local search traffic

What You Get

  • A complete, best-practice GA4 setup tailored to your business

  • A strategic analytics foundation to measure and optimize marketing performance

  • Dashboards and reports that surface what really matters

  • A trusted analytics partner you can grow with

Let’s get your data working harder.

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