Data Visualisation

Turn Complex Data into Actionable Insight

Dashboards are the lens through which your business sees performance. But raw data alone doesn’t tell a story. CDF Analytics specialises in transforming datasets from across your digital ecosystem into intelligent, actionable visual dashboards that help your team make decisions with speed and confidence.Whether you're a CMO needing cross-channel ROI, a product manager tracking feature adoption, or a founder watching sales and churn, we create visualisation tools that are tailored, intuitive, and precise.

Why Data Visualisation Matters

• Clarity: Cut through the noise to see what matters most

• Speed: Get decision-ready data without needing analysts to interpret

• Alignment: Ensure every team sees the same KPIs

• Impact: Help stakeholders grasp insights quickly and take action

• Engagement: Interactive dashboards invite exploration, not just observation

What We Build

Custom Dashboards

• Designed using Looker Studio, Power BI, or Tableau

• Tailored views for executives, marketing, sales, product, and support

• White-labeled or branded to match your business identity

Real-Time Monitoring Panels

• Live performance dashboards for eCommerce sales, campaign metrics, support tickets, and more

• Refresh automatically with hourly, daily, or real-time intervals

Interactive Visual Reports

• Filter by date, channel, user type, region, campaign, and custom metrics

• Embedded narratives and visual cues to explain trends

Multi-Source Data Integration

• Unified views combining GA4, CRM, eCommerce, advertising, and product usage data

• No-code integrations or direct API connections as needed

Visual Funnel & Conversion Path Reporting

• Map out journeys and drop-offs in lead funnels, checkout flows, and onboarding processes

• Compare behaviour across channels, campaigns, or audience segments

Secure Sharing & Access Controls

• Share with stakeholders via web links or scheduled PDFs

• Role-based access to sensitive metrics

Executive KPI Summaries

• High-level overviews for boards or investors, updated automatically

• Charts, heat maps, and trend lines are designed for quick scanning

Our Process

1. Goals & Audience Discovery

   • Understand who needs the dashboard and why

   • Define the actions and decisions it should support

2. Data Audit & Structuring

   • Identify gaps, inconsistencies, and key sources

   • Clean and model data to be report-ready

3. Wireframe & Design Prototyping

   • Sketch layouts and user journeys before development

   • Align visual styles with branding and internal tools

4. Build & Test

   • Built with proper filters, permissions, and refresh cycles

   • Validate every metric and label with stakeholders

5. Training & Rollout

   • Train teams on how to use and explore the dashboards

   • Build documentation and embed dashboards into existing workflows

Real-World Examples

• Ecommerce: Monitor sales, ROAS, and product conversion by ad source

• B2B SaaS: Visualise marketing funnel, MQL to SQL pipeline, churn and LTV

• Media/Publishing: Track article performance, referral traffic, and subscriber behaviour

• Education: Track course completions, session time,and  lead generation by content asset

What You Gain

• Clarity on performance across every department

• Empowered teams that can make decisions in real-time

• Elimination of manual spreadsheet reporting

• Visual alignment around your most important metrics

Let your data speak—and be understood.