Jun 25, 2025
Read time: 2min
How CDF Analytics Helped TripleChasm Take Control of Their Web Analytics
Understanding website data doesn’t have to be complicated. Our work with TripleChasm shows how a custom dashboard can make a big difference when it comes to actually using your data.
The Challenge: Tracking What Matters, Not Everything
TripleChasm already had a solid handle on Google Analytics 4 (GA4) and were collecting plenty of website data. But that wasn’t the issue. The real challenge was pulling out just the key metrics, things they actually needed to check on regularly and viewing them all in one place. On top of that, they wanted an easy way to share this data across the team so everyone could stay on the same page.
Our Approach: One Dashboard, All the Essentials
We worked with TripleChasm to build a tailored dashboard in Looker Studio. The goal? Create a clear, shareable view that combines their most important data from GA4 and Google Search Console. No more switching between tools, just one straightforward dashboard with everything they needed.
Here’s what we put together:
Key Metrics on Display: Key numbers like traffic sources, conversions, and user engagement are front and center.
All-in-One View: By pulling data from both GA4 and Search Console, we gave TripleChasm a complete picture of how their site is performing, both in terms of users and search visibility.
Easy Filtering: Want to see how a specific campaign or region is doing? Filters make it simple to dig into the details.
Time Saved: Instead of piecing together reports, the team can now focus on insights and decisions.
Why This Works
A custom dashboard turns messy or scattered data into something clear and actionable. Plenty of businesses use dashboards like this to stay on top of their website performance, but we make sure each one is built to suit the way our clients actually work. That means it's useful from day one, not something you need to figure out how to use.
The Result
For TripleChasm, the dashboard has made day-to-day reporting much smoother. Everyone can see what’s going on without digging around or guessing where to look. It’s a simple tool that makes their web data easier to manage and much easier to talk about.
